Recently, Microsoft was found by foreign media that they tried to “dissuade” users from downloading Chrome browser through windows 11 edge pop-up window, which also angered many users again.
According to windowslatest, in the stable versions of windows 11 and Microsoft edge, they found a new pop-up warning to try to prevent users from downloading chrome.
It is reported that as early as the launch of windows 10, we found that users would prefer chrome or Firefox to Microsoft edge on windows. Later, Microsoft redesigned the browser Microsoft edge by using the Chrome Open Source engine.
After the emergence of edge, it soon became a very attractive web browser. However, foreign media commented that Microsoft seems not satisfied with this, so it has been “desperate” to try to let users use its new edge browser recently.
No, just now Microsoft has found another way to “prevent” users from downloading chrome – a new message pops up on the edge toolbar, asking users to continue to use edge to improve security.
Chrome pop up warning on Windows 11
As you can see in the screenshot, the “Safe Browsing message” will pop up in the stable version of edge and is only for users who visit the chrome download page. Therefore, if you try to install Firefox, Vivaldi or opera, you will not receive the same alert.
In the “Safe Browsing message”, it is written that “Microsoft edge uses the same technology as Google Chrome and is trusted by Microsoft”.
In addition, there is a button called “browse safely now”, which can redirect users to the web page and highlight the performance, security and other advantages of edge over other browsers.
It is observed that most users currently using edge stable will not display this message (unless they are part of the A / B test group). In subsequent tests, it is found that the pop-up alarm is triggered by server-side update, so it has nothing to do with the build number of windows 11.
It is worth noting that when users try to use any search engine (Bing or Google) to access Chrome’s download page, a warning will appear.
Of course, the new pop-up warning of windows 11 will not prevent users from installing chrome, but this message is obviously to persuade users not to try chrome, which is more unsafe than edge (according to Microsoft). This may be considered misleading by some people because both browsers use the same underlying technology.
Interestingly, this pop-up tip of Microsoft edge is unique to windows 11, so windows 10 users will not see this alert, at least not at present.
Microsoft vs Google: a battle about browser marketing
Although Microsoft’s current practice seems a little “immoral”, in fact, Google, as its competitor, has also used a similar strategy in browser marketing and competition.
It is reported that Google has been using its popular service to “scare” users not to use Microsoft edge.
As early as early as 2020, Forbes published a related report entitled “why Google now warns millions of Microsoft edge users to switch to chrome”. The content shows that Google quietly updated its chrome online store with security alerts to warn edge users to switch to chrome.
The report mentioned that both Google Chrome and Microsoft edge are built on the same chrome platform. Now the dispute between the two browsers has fallen into a marketing war, and security has become their competitive advantage.
The report quoted a report released by windows at that time, which showed the identification code of Google’s “abuse of user agent”, which enables the website to automatically identify the browser type and version, detect and warn Microsoft edge users visiting the chrome online store, and remind them that they should switch to chrome when it comes to expansion.
The reason for Google Chrome’s warning is that Microsoft edge is not integrated with Google’s secure browsing protection to eliminate threats. Therefore, Google cannot protect users in the same way when there are risks in expansion.
For Microsoft, this will put them at a disadvantage on chrome and other browser platforms unless secure browsing integration is in place.
Therefore, even now, whenever we visit services such as Google search, Gmail or drive, the advertisement of “switch to chrome” will still appear.
For users, although these pop-up reminders are annoying, they are also helpless. In the final analysis, it needs to be solved through cooperation between Google Chrome and Microsoft edge. What’s your opinion? Welcome to the comment area.