Before that, Microsoft has introduced Linux subsystem (WSL) into windows 10 operating system and made continuous improvement. Like WSL, project latte will also provide access to specially packaged Android applications through the Microsoft Store app store.
If all goes well, we can expect to see the arrival of “project latte” as early as next year. But the question is, why is Microsoft so obsessed with running Android applications on windows?
1、 Why run Android applications on windows?
As early as a few years ago, there was a similar project within Microsoft – Astoria, which was also designed to make Android applications run on Windows 10. Unfortunately, it was not applied in practice and the team was disbanded in 2015.
Why Microsoft has such a big obsession with running Android applications on Windows system may be related to its internal market strategy.
On Windows 10x, there is a marketing / strategic answer: compete with chromebook. Although Microsoft insiders have rarely talked about it in public, there are many sources that show that they continue to pay attention to the growing share of chromebook in education and enterprise. Windows 10x is an important part of this strategy internally. Since chromebook can run Android applications, windows 10x PC also needs to maintain the same competitiveness in this field.
In fact, many users do have a strong demand for running Android applications on Windows 10. On reddit, many users feedback that they want to run WhatsApp server on Windows 10, or use functions such as instagram in browsers.
If this project can finally be implemented, it will allow developers to use simple application packaging tools to publish their Android applications to the Microsoft Store, thus solving the problems of both the market and enterprises.
2、 The latte project is actually a “double-edged sword”
With the help of project Astoria of windows 10 mobile, Microsoft can automatically convert Google API into its own API, which is also one of the problems faced by this project.
If these converted applications must use windows or Microsoft API, it means that Google API service cannot be used. So far, Google has not participated in the project in any form, and Google said its android app will not log in to the Microsoft Store. However, it is reported that Google is developing a new uwp YouTube application for windows 10, but it is not part of the project latte project.
It is not clear what the ultimate goal and development direction of this project will be, and whether Microsoft will consider supporting Google play services.
After the launch of the latte project, industry analysts said that Microsoft is trying to make a comeback in the mobile phone market through windows phone, which can run Android applications. What do you think is the market value of running Android applications on Windows 10? Will it become an important chess piece for Microsoft to occupy the market share?