Sharing of user portrait technology cases of various companies

Time:2022-5-2

Sharing guest: Yao Kaifei, head of recommended algorithm of club factory

Editing and sorting: author authorized release

Production platform: datafuntalk

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Reading Guide:About the technical sharing of user portraits, share them with small partners in need. Some of the cases given here are not my own works, but from other excellent companies and predecessors, mostly from their technical sharing and online pictures. If they are inappropriate, criticism and correction are welcome.

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01 what is user portrait

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02 why do I need user portraits

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03 how to build user portrait

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04 application of user portrait

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05 summary

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reference material:

  1. Construction and application of user portrait

  2. Tencent Liu Lichun user insight in the era of big data

  3. No.1 store – Wang Fuping “user portrait system practice”

  4. Jingdong Guo Lijing data guided production

  5. Tencent Liu Liming “how to drive business development through data”

  6. Zhihu – Mr. Moji “how to do well in customer relationship management products (CRM)”


That’s all for today’s sharing. Thank you.

This article was first published inWechat official account “datafuntalk”


Guest introduction:

Yao Kaifei, head of recommended algorithm of club factory. Graduated from Shanghai Jiaotong University with a master’s degree, former Ali Recommendation Algorithm Engineer, with many years of experience in e-commerce and video recommendation. At present, he is responsible for recommendation algorithm at sea e-commerce Club factory.


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