How to empower wechat sharing

Time:2021-8-19

Small videos are popular, and wechat businesses are declining day by day, but until now, Twitter is still an effective way to promote. I often see all kinds of information shared in the circle of friends. As for the effect, we can only know whether it is warm or cold. This paper mainly looks for problems in the whole promotion process, and tries to realize the additional empowerment of wechat sharing through corresponding technical means, so as to make the promotion more scientific and efficient.

First of all, analyze the pain points of promoting soft text in the circle of friends or wechat group.

  1. Soft writing is hard to write. Many friends are not professional writers. They exaggerate and are suspected of fraud. They write plain and can’t activate customers’ desire, which makes many friends who are wechat merchants and we media very headache.
  2. Sharing soft text to a circle of friends or wechat group is like a stone sinking into the sea. You can’t even see a ripple, and you don’t know how your soft text access is, so you can’t know how to adjust the writing of soft text.
  3. There are many promoters of the same product or service, and each has its own view. Even if the same team has a variety of scripts, it is difficult to form a team advantage, unless they take the trouble to send script information to team members.
  4. Many soft text promotion can only see praise or some messages, there is no way to conduct in-depth communication, and the customer conversion rate is worrying.

How to empower wechat sharing

So the problem is, how can we deal with these pain points of promotion. Many times, team managers have been keenly aware of these problems. Therefore, at the beginning of joining the team, it must be continuous training and distribution of various documents in order to maximize the efficiency of the team.

In fact, we can solve it one by one from the following directions.

On the issue of soft text creation, because goods or services often have similar competitive products, including high-quality soft text, which we can learn from. It is also a very wonderful soft text by compiling some crawlers, grabbing corresponding articles, learning from the exquisite contents, and combining the characteristics of our own products or services, Of course, copying as is may infringe the copyright of others, and even the pictures may infringe, which needs special attention. How to cooperate with professional soft text creators is very perfect.

After the soft text is created, it needs to be distributed to every member of the team, so there is an editing problem. Many times, everyone may have different understanding of the article and may need to make local adjustments. If it can be modified before forwarding, such as adding their own contact information, modifying text, pictures, videos, audio, etc. Then the editing of the mobile terminal is very important.

The article conveys information. If you can increase the corresponding promotion information, commodity information or feedback form while transmitting information, and increase the interactive characteristics of information, it may be more attractive to readers. Therefore, you need to quickly and manually implement the interactive feature before sharing the article.

The goal of article sharing is to recommend goods or services. If an information feedback mechanism can be formed, the sharer can timely understand who has viewed the article, as well as the reading progress and duration. Through the summary of a large amount of data, users can classify their friends and list users with relevant attention as potential users for further tracking and service. This will perfectly solve the problem of sharing information, form the effect of reading information closed loop, and help to adjust the content of the article in order to achieve the best publicity effect.

How to empower wechat sharing

How to empower wechat sharing

How to empower wechat sharing

How to empower wechat sharing

Through the above analysis, we only need one software:

  1. Collect soft articles and convert them into articles suitable for their own products or services.
  2. The soft text sharing page automatically records visitor information, and records access time and progress information for later data analysis
  3. Unified and professional sharing script, commodity information, advertising graphic information and data feedback form. These are managed uniformly at the team level.
  4. Deeply analyze the access data of the article, analyze the users in the circle of friends and wechat group, and find potential customers. At the same time, understand user preferences through data analysis and constantly adjust the writing skills of soft text.

Through these adjustments and norms, wechat promotion can gradually accumulate more skills and experience.