It’s not too much to say that data is money. Even if an Internet company loses money for a long time, as long as there are a large number of users as support, there will be investors to vigorously venture capital.
Compared with internet big data, big data of operators is better than big data of Internet in terms of number of users, dimension of data and authenticity of data, because the three major operators supported by network and communication business have mastered nearly 1.5 billion real user information, which lays a foundation for precision marketing and accurate customer acquisition business provided by different industries and enterprises A solid foundation.
Today, let’s take a look at how powerful the big data of operators is?
Alibaba group is the leader of the Internet business community. Its Taobao and Alipay users are huge. In 2019, the annual active users of Alibaba were 711 million, while the three operators were sitting on nearly 1 billion 500 million real users instead of active users.
Multi dimension and diversity of operators’ big data
In 2013, operators require all existing and newly opened mobile phone card users to have real name system, and the ID card information must be consistent with the real name information of the mobile phone card, which ensures the authenticity of the operator’s user data. The precise marketing business provided by the above-mentioned operators for various industries and enterprises is just the big data customer acquisition system of the operators. According to the modeling, it can analyze and screen the visitors who often visit the target website, the users who search for keywords, the 400 phone calls, the calling and called telephone records of the fixed line telephone, browsing the target app, receiving the target short message crowd, etc Analyze and screen the usage of region, gender, age, online duration, user activity, traffic, etc., and locate accurate customer groups.
Main access modes of operators’ big data customer acquisition platform
It is mainly carried out by docking the outbound call platform and the real-time return of the target website visitors
Docking call platform and real-time return of target website visitors belong to active marketing, and the customer’s intention rate, conversion rate and transaction rate will be higher.
Operators‘ big data relies on powerful cloud computing analysis ability and the ability to establish omni-directional and three-dimensional user accurate portrait ability, and can conduct in-depth cooperation with various industries and enterprises according to their own user data, so as to make operators’ big data take what they need. The users analyzed and screened out will be labeled with accurate industry labels, which can be provided to more industries that need precision marketing , enterprises.
Big data of operators can provide accurate customer acquisition and marketing services for conventional industries such as education, automobile, real estate, finance, investment promotion, e-commerce, decoration, games, tourism and other conventional industries.