How can mobile applications display personalized application content or style for segmented users?

Time:2021-12-29

Today, when the traffic is more and more expensive and it is more and more difficult to obtain new users, it is very important to optimize the user experience and improve user stickiness to improve retention. This requires mobile application developers to provide customized content, appearance and style for different users.

Huawei analytics kit combined with remote configuration service can help you solve this problem conveniently and efficiently!

What are Huawei analysis services and remote configuration services?
Huawei analytics KitIt is a free cross platform (Android / IOS / WEB), multi device (mobile phone / tablet, etc.) data analysis service, which can automatically generate more than ten kinds of analysis reports based on user behavior, events and other contents, so as to help application operators clearly understand user behavior and realize data-driven lean operation!

How can mobile applications display personalized application content or style for segmented users?

Remote configuration serviceThe management console and client SDK are provided to regularly obtain configuration items from the cloud side. You can easily present personalized application content and appearance for subdivided users without republishing the version according to the user attributes and audience groups provided by Huawei analysis service.

  • It supports flexible control of the target group of configuration item effectiveness by version, system, country, language, time, percentage, user audience and user attributes.
  • It supports historical version management of up to 90 days and up to 300 configured versions, and can realize version one click fallback.
  • Support real-time push configuration changes to achieve faster terminal application updates.

How can mobile applications display personalized application content or style for segmented users?

Examples of usage scenarios of Huawei analysis service combined with remote configuration:

Example 1: for a film and television application, through Huawei’s analysis service, it is found that the top 3 active users are animation enthusiasts, ancient wind drama enthusiasts and suspense drama enthusiasts. Therefore, different application styles are displayed for these users to further improve the activity of users.

How can mobile applications display personalized application content or style for segmented users?

Example 2: for an e-commerce application, during the March 8th Festival, through Huawei’s analysis service, it was found that the purchase behavior of men and women was quite different. Therefore, different application appearance and commodity content were displayed for men and women, so as to promote purchase transformation.

How can mobile applications display personalized application content or style for segmented users?

It only takes 5 minutes to integrate Huawei analysis services, realize accurate segmentation of users and customize personalized application content!

For more information about Huawei analysis, please visit the official website of Huawei developer alliance > Development > analysis services to find us quickly. We look forward to your joining!


Original link:https://developer.huawei.com/consumer/cn/forum/topic/0203469790713870211?fid=18

Original author: huawei-hms core

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