Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

Time:2021-9-13

For e-commerce, sales is the lifeline. Business operators need to pay real-time attention to the order volume, transaction volume, payment conversion rate, etc., and make comparative analysis from various dimensions. Regardless of the increase or decrease, they need to find the reason immediately and intervene by landing operation means. It is particularly important to get all kinds of marketing data quickly and accurately, which puts forward great requirements for the timeliness of data. With the continuous development of business and the continuous transformation of activities, operators need to constantly submit different buried point requirements to the development. If we rely on traditional hard coding, efficiency and agility will be greatly reduced, resulting in missing the best marketing time point.

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

Is there a tool that can dynamically implement the flexible embedding point of events without coding?

Using the visual embedding method of Huawei dynamic label Manager (DTM) is undoubtedly a good solution. Its code free flexible dynamic data labeling ability can enable non-technical personnel to directly participate in the event embedding, save the communication cost between departments, and realize the on-demand tracking of marketing data without technical developers. Moreover, operators can timely and quickly understand all kinds of data, and adopt corresponding operation schemes according to the obtained data, so as to better improve the application value.

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

Just take out your mobile phone and scan the visual embedded point QR code on the DTM cloud side portal to project the current app mobile page to the DTM cloud side portal, as shown in the following example.

Step 1: create buried points visually.

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

Suppose you click the shopping cart button in the product details interface to generate an event to add to the shopping cart. Users can configure the product attributes currently added to the shopping cart, such as color, version, capacity, etc.

Step 2: configure the parameters of the required reporting platform and events.

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

Step 3: when the version is generated and published, DTM will distribute the configuration package.

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

Step4: you can check whether the event is reported correctly through “application debugging”.

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

Click “view details” to check whether the parameter information reported by the event is correct.

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

According to the above buried point method, complete the following visual buried points of events and event parameters related to e-commerce industry one by one. For example, the following events.

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

After the above events are buried, the user’s behavior in the application will be reported. Operators can log in to the analysis platform to view various reports. Take the analysis report reported to Huawei for analysis and displayed by Huawei analysis as an example. DTM can support simultaneous reporting to 15 + platforms, such as Huawei analytics, Huawei advertising, appsflyer, adjust, Google Analytics (firebase), Google ads marketing, Facebook analysis and other mainstream analysis systems.

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

Good operation helper | Huawei DTM helps e-commerce applications realize rapid tracking of marketing data

An e-commerce app uses DTM to bury points and reports the buried point event data to Huawei analysis platform, which greatly reduces the buried point cycle. For the work that would have required 3 people and 4 days, it only takes half a day to use DTM.

From the above, we can see that the above complex buried point requirements can be realized only through DTM configuration. After simple training, non-technical personnel can also participate in code maintenance. It can be seen that DTM provides a very flexible buried point scheme that can adapt to a variety of different scenarios and requirements. Using a series of preset tags of DTM, you can complete tasks of several days or even weeks in a few minutes. Such powerful multi scene coverage and humanized setting will make DTM a popular excellent tool.


Original link:https://developer.huawei.com/consumer/cn/forum/topic/0201417175202460493?fid=18

Original author: gwen-z

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