E-commerce service API brings 12 benefits to businesses

Time:2021-12-1

With the rise of technologies such as Internet of things (IOT), artificial intelligence (AI), augmented reality / virtual reality (AR / VR) and blockchain, the e-commerce industry has also benefited a lot. Among the dozens of technologies related to e-commerce, there is a technology that can integrate the development advantages of all industries into e-commerce business. That is to connect various technologies through API services to improve e-commerce applications and websites.

E-commerce APIs help developers transfer information from one software to another, and then use these data or functions in a single user interface. At present, API is an extensible platform integrated with various solutions, so e-commerce companies can take advantage of the existing functions provided by their e-commerce platform or other suppliers without building a new platform or developing a new function from scratch.

If you’re not familiar with API,This article can help you with the basics of API

E-commerce service API brings 12 benefits to businesses

Benefits of API integration to e-commerce platform

API can integrate the data and functions of multiple platforms. For example, you can integrate your e-commerce website / platform with the accounts of logistics and transportation service providers, and import orders and transportation data. In this way, you only need to carry out express transportation on one platform.

The e-commerce order Warehousing Management API can integrate API functions such as order fulfillment, express management, label management, invoice management, order printing, freight information, logistics tracking and receipt notification to help enterprises automate order management, shipment management and transportation management, simplify their logistics warehousing operations, and reduce costs.

Therefore, if you want to play with e-commerce operation and achieve efficient cost control, you need to integrate the functions of warehousing software and logistics transportation software with an API. Here are five benefits that API can bring to e-commerce users:

1. Scalability

API can be used to connect different software and make them interact with each other by receiving requests and sending responses. It extends the functionality of applications or websites to help you complete some repetitive copy and paste work faster. Importantly, it also simplifies information sharing.

2. Enhance security

API allows your users to request data from your system to enhance the security of the software system. The API protects your e-commerce data through security measures such as encryption.

3. Reusability

API is built based on customization and self-service, so API users can reuse and interact with data across multiple platforms and applications. The characteristics of reusable and interactive data help developers reduce a lot of repetitive work and spend time and energy on truly valuable projects, thus improving the productivity of developers.

4. High scalability

The API can connect to any new system without making any changes to the original system, program or hardware. It takes only a few lines of code to connect to any new system and provides scalability to handle more complex transactions.

5. High synchronization

Because the API can realize multi platform function integration, you can create and modify your online store according to your specific business needs, such as selecting landing pages, copywriting, promotion channels, etc. suitable for you from other applications and software.

Through integrated systems, a company can connect to the software and applications of other companies to manage the data, transportation channels, products and services that best meet its needs.

API progress involves all of us. Now let’s look at three common types of API models that can get data from the system, turn the data into a process, or create an experience.

E-commerce service API brings 12 benefits to businesses

Three common API model types

Using API led integration software can improve the way users interact with new equipment and technology replacement. You can improve the e-commerce order processing process through multi-channel sales, inventory management, transportation or creating a personalized experience across channels. Here are three common build types:

1. Experience APIs

This type of API is generally used for data reconfiguration so that the same data can be displayed in multiple formats according to the needs of users. The experiential API creates a common data source for each channel, rather than setting up a separate integrated system for each channel.

2. Process APIs

This API is generally used to build an it ecosystem. The process API helps to create independent data source points to avoid data islands within or across a single system. The flow API does not rely on other systems that need to transfer data. This means that process APIs can help enterprises that need to expand their current IT infrastructure.

2. System APIs

Systematic API hides the complex design and processing methods of core systems such as FTP server, ERP, CRM or old systems. This type of API usually provides a way to access system data and record the integration methods existing in the business.

After understanding these API types, I will list some APIs suitable for e-commerce platforms or businesses. These APIs can enhance the practical functions of the platform or self operating points and improve the user experience.

E-commerce service API brings 12 benefits to businesses

Different types of e-commerce APIs

API can help developers directly integrate various functions provided by their e-commerce platform or other suppliers into their own e-commerce store. This helps simplify order processing, express shipping and parcel delivery processes.

There are hundreds of API services supporting e-commerce in the market. Some of them can be used to add order processing, logistics and transportation, express tracking, obtain product information, view commodity status, re purchase or secondary sale, and even create some user segmentation groups and many other functions conducive to fine operation tasks.

Here, I will focus on some of the most popular and useful API e-commerce support functions on the market. If you want to knowFive common problems and solutions in e-commerce express delivery, this article is suitable for you to read.

1. Product information API

Using the product information API, you can extract product details from the product database, including information about product description, product ID, product title, product specification, product picture, price, product quantity, etc.

2. Order information API

The order information API contains detailed information about orders created from your channel. This API can import and export orders synchronously, and display a list of all created and available orders in your account.

You can classify and filter order data according to packaging and delivery date. In addition, you can cancel orders, return orders, create batch import orders, and add inventory to ordered products. You can also add other parameters as needed.

3. Inventory information API

You can use this API to sort and filter inventory data and check the inventory details of product SKUs. Using this API, you can also update product inventory details for a specified product.

4. Logistics transportation API

Through this API, you can automate the whole express transportation. The system can directly contact the logistics provider and track all details from order issuing to packaging delivered to the customer. It also automates the creation of packaging invoices and labels.

The shipping API allows you to choose from multiple carriers based on shipping time, cost and location. Shipment tracking can also be performed using this type of API. It enables you to integrate order tracking information into mobile applications or websites, or through email or SMS.

5. Express information API

Using this API, you can query the available express companies in a specific region and select companies that meet your preset price or time effective parameters, and then automatically create a shipment application and make a pick-up order for the selected company.

6. Packaging Management API

You can use this integrated API to create orders, ship goods, and generate labels and invoices for orders at the same time. Using this API, you can complete multiple shipping tasks at one time.

7. Channel information API

The channel API provides you with details of all integrated channels (such as tmall, JD, pinduoduo, wechat mall, etc.). The API assigns a unique channel ID when creating an order, which can be used to select or specify a custom channel for your account. The API also displays a list of all channels that have been integrated into the store account.

8. Directory information API

Using this API, you can create, edit and manage your product catalog in a few minutes. It also supports integration with other key systems of the business, such as order execution, inventory management and data analysis and reporting.

9. Authentication / login API

The authentication or login API is the access authorization you need to access the logistics service provider’s site resources. This kind of API can help the logistics franchise site confirm your identity and return you the information you need.

10. Payment API

Using payment API, you can create an exclusive payment page for yourself, which can connect to credit card, debit card, Alipay, WeChat, Paypal, Visa and so on. In addition, you can modify the payment API according to your existing payment terms.

11. Address verification API

The address verification API helps to verify the authenticity of the address and other customer details entered by the customer on the website, so as to reduce the accident that the package cannot be signed.

Through the address verification API, e-commerce merchants can automatically identify whether the customer is a new customer, an existing customer or a competitor, and further predict the possible delivery problems. The API function can automatically complete the verification and correction of the address, and also eliminate the trouble of repeated communication with express companies.

12. Marketing Management API

This is a very useful API, which can automatically perform information push marketing function and user segmentation management according to customers’ purchase behavior, purchase history, location and other conditions.

How does the e-commerce API work?

As mentioned above, the API allows you to manipulate your site in the background, interact with other systems, and display this information to your end customers.

These APIs are very useful for e-commerce platforms and stores, because most e-commerce sellers need to process a large number of orders, logistics and warehousing requests and responses at the same time. These APIs are usually based on rest architecture and use HTTP request method to request information from the server. The rest API uses simple URLs and is lightweight and can be implemented with almost any tool. Developers can use the rest API to get a set of search and query tools for deeper access to website data.

For security purposes, the rest API also supports OAuth 2.0 authentication (OAuth 2.0 authentication is also used in popular applications such as Facebook and Google). In addition, the rest API supports cross platform development and a wider range of programming languages.

summary

If you use the API of e-commerce support class, the problems of package transportation and order fulfillment in e-commerce will be much easier to deal with. In the final analysis, every decision you make about your e-commerce business should help you achieve your goal of revenue growth or cost control. In terms of transportation and order fulfillment, the use of e-commerce APIs can achieve these two goals. Express 100api now provides these two API services. Click this button to learn more about our logistics order management solutions in the e-commerce industry.

Provided by express 100apiExpress logistics order monitoring API serviceTo realize the monitoring of the logistics status of the whole process (for example: delivered, to be collected, collected, on the way, signed in, problem parts, arriving at the sending City, sending, express cabinet or post station signing in, timeout not updated, timeout is sign in, visa rejection / return, return in progress). After obtaining these logistics information, the express API system will automatically push the information to users and monitor it until the end of the whole order distribution process, so as to help you greatly improve users’ logistics satisfaction and then improve their repurchase rate.

There are six easy to useAPI documentation tools, you can see if they can help you improve your work efficiency.