Introduction:The concept and technical framework of Alibaba’s business center are introduced. Through the reconstruction of digital channels, a consumption decision cycle model based on the business center and around a single customer is established to build a digital task work order system, drive multi department and multi type cooperation, and improve the ability and efficiency of enterprise clue collection, business opportunity mining, potential customer cultivation, sales management and other links.
Digital sales product of digital running technology is a one-stop solution for channel sales management provided by digital running technology for large manufacturing enterprises represented by automobile enterprises. The scheme integrates the advantages of traditional online operation and traditional CRM, has the ability of omni-channel clue collection and maintenance, can cover the whole cycle of consumption decision-making of a single customer, focuses on customer cultivation, improves clue quality, can effectively reduce enterprise marketing management costs and improve turnover.
With the development of automobile market, automobile manufacturing enterprises have transformed from “paying attention to wholesale” to “guiding retail” and even “participating in retail”. In order to make up for the shortcomings in business segments such as business opportunity clue management and offline marketing management, connect the customer cultivation system, and improve the quality of sales opportunities and the combat effectiveness of the distribution team,Digital running technology chooses a digital solution based on cloud native product upgrading, and is committed to comprehensively expanding it capabilities from model construction, business decoupling, process arrangement, tool componentization and Bi instrumentalization, so as to improve overall efficiency and expand business capabilities.
In the past few years, the concept of “cloud native” has gradually been well known by the majority of enterprises. Cloud native brings great value to enterprises: on the one hand, a unified container arrangement perspective brings better resource utilization and management efficiency to enterprises; On the other hand, the cloud native technology practice has brought new application architecture standards, solved the problems that are difficult to be solved by the traditional application architecture, and can build distributed applications more reliably and scalable.
Forrester, an international authoritative research institution, released the report of the Forrester wave: public cloud development and infrastructure platforms in China, Q4 2020,Alibaba cloud scored the highest scores in the container service and serverless / microservice evaluation, and the highest comprehensive score in China in the 9 evaluation of application development services, ranking firmly as the leader in the cloud native field。 This year’s double 11, Alibaba has realized the full cloud original biochemical of its core system. The it cost per 10000 peak transactions has decreased by 80% compared with four years ago, and the efficiency of large-scale application delivery has doubled. The core base supporting the world’s largest cloud native practice is the cloud native products provided by Alibaba cloud.
Shupao cooperates with Alibaba cloud to push through the old and bring forth the new, and helps large manufacturing enterprises represented by automobile enterprises to manage one-stop channel sales
Seeing the trend and value of cloud native, and based on full trust and understanding of Alibaba cloud,Digital running technology selectionJoin the cloud native partner program,Cooperate with Alibaba cloud to create a comprehensive solution for cloud based channel sales management。 The concept and technical framework of Alibaba’s business center are introduced. Through the reconstruction of digital channels, a consumption decision cycle model based on the business center and around a single customer is established to build a digital task work order system, drive multi department and multi type cooperation, and improve the ability and efficiency of enterprise clue collection, business opportunity mining, potential customer cultivation, sales management and other links.
In the joint scheme cloud native platform, it covers a variety of cloud native products such as distributed micro services, link monitoring, message queue and container platform, so as to improve the ability of omni-channel clue collection and unified management. Consumer decision-making covers the whole business cycle, and data visualization is realized in the whole process, so as to improve operation and maintenance efficiency. Based on the cloud native base, the collaborative driving ability of all departments and all types of work, as well as the hot plug ability of business arrangement and marketing tools are improved as a whole.
What functions have been upgraded in the cloud native channel sales management console?
- Clues are unified to break through the omni channel data island: provide a general interface to realize the unified management of clues, business opportunities and customer data.
- Cultivate potential customers and effectively improve the quality of clues: make personalized customer marketing plan based on customer decision cycle model.
- Business intelligence, greatly improving human efficiency: intelligent cleaning, intelligent scoring and intelligent semantic analysis of data.
- Business perspective to effectively manage the whole business process: real time monitoring of the effect, efficiency, cost, personnel performance and other indicators in the business process.
- Unify work orders and effectively activate the whole system cooperation of all departments, all types of work
- Business arrangement to quickly adapt to business changes: continuously adapt to enterprise business development and reduce enterprise software R & D costs.
Born in the dream of a data power, digital running technology is committed to the construction of China’s digital economy, pays attention to the transformation of industrial Internet, takes helping enterprises’ digital upgrading as its mission, and uses advanced data technologies such as cloud computing, big data, artificial intelligence, Internet of things and blockchain to provide enterprises with intelligent marketing technology services and solutions. Today, with the gradual diversification of marketing methods, digital and intelligent business platforms can greatly improve efficiency, reduce cost and improve user experience, which is very important for the transformation of traditional channel sales management.
As cloud primitives become the first choice for the digital transformation of most enterprises, digital running technology will continue to carry out deep cooperation with Alibaba cloud. In the future, digital running technology will continue to work together with Alibaba cloud native to become the world’s leading digital transformation expert. Based on Alibaba cloud’s rich and comprehensive cloud native product technology family, we will jointly create a new digital experience without boundaries for customers!
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