Demand analysis of [SKR shop] General lottery tool

Time:2021-3-16

preface

First of all, let’s reviewMarketing systemThe composition of the system is as follows:

Marketing system
Activity marketing system
Sales marketing system

What we bring today isActivity marketing systemThe first independent subsystem underUniversal lottery toolThis paper is divided into four parts as follows

  • Common lottery scenes and classification
  • Lottery demand allocation
  • Common prize types
  • Five elements of lottery

Common lottery scenes and classification

The following are some common lucky draw scenes listed by me, such as red envelope rain, candy rain, hamster beating, big turntable (nine palace grid), eyesight test, problem-solving, game breakthrough, payment scratch, integral scratch and so on.

Activity name describe
Red envelope rain The lucky draw for red envelopes at the same time every day. You can participate in one lucky draw at each time
Candy rain Daily on the hour candy lottery, each on the hour can participate in a general
Whac-A-Mole Every day on the hour play hamster lottery, each on the hour can participate in a general
Big turntable (Jiugongge) A certain period of time, turntable lottery, each field can participate in N times
Examination of eyesight A certain period of time, rotating cup guess ball in which quilt, guess right can draw, generally can participate in N times a day
Answer questions Each pass, you can participate in the lucky draw, the more to the back, the more valuable the prize
Game breakthrough Each pass, you can participate in the lucky draw, the more to the back, the more valuable the prize
Pay for scratch After paying the order, the prize can be scraped. The larger the payment amount is, the more valuable the prize is
Integral scratch The more points you spend, the more valuable the prize will be

Through the above activity description, we classify the whole lucky draw scene into the following three categories:

type Activity name dimension
Lottery by time Red envelope rain, candy rain, ground mouse, lucky wheel (nine palace grid), eye test Time dimension
Draw according to the number of draw Answer and game Number of times to participate in the activity
Lottery by amount range Pay for scratch, integral scratch Amount range dimension

Next, let’s take a look at the specific lottery demand configuration of each type of lottery activities.

Lottery demand allocation

In this section, the demand configuration of each type of lucky draw is divided into the following three parts:

  • Activity configuration
  • Venue allocation
  • Prize allocation

First, the first category:Lottery by timeThe demand configuration of enterprise

type Activity name characteristic
Lottery by time Red envelope rain, candy rain, ground mouse, lucky wheel (nine palace grid), eye test Time dimension
Lottery by time Are there multiple sessions Limit of times of single event (Times) Limit of total times (Times)
Red envelope rain yes 1 N
Candy rain yes 1 N
Whac-A-Mole yes N N
Lucky wheel (nine palace grid) no N N
Examination of eyesight no N N

Through the above analysis, we get the conclusionactivityandSessionsConcept: an activity needs to support the configuration of multiple sessions.

  • Activity: configure the date range of the activity
  • Session: configure the specific time range of each session

Example of red envelope rain demand configuration:

Activity characteristics: red envelope rain needs to support multiple events.

For example, the three-day and three-day red packet rain on the whole during the double twelfth period is configured as follows:

Activity and venue configuration:

Double 12 red envelope rain
Activity configuration:
2019-12-10 ~ 2019-12-12
Venue configuration:
10:00:00 ~ 10:01:00
12:00:00 ~ 12:01:00
18:00:00 ~ 18:01:00

Prize configuration:

Sessions Prize 1 Prize 2 Prize n
Venue: 10:00:00 ~ 10:01:00 Coupon 2 yuan Empty prize nothing
Sessions 12:00:00 ~ 12:01:00 Coupon 5 yuan Empty prize nothing
Venue: 18:00:00 ~ 18:01:00 Coupon 10 yuan Coupon 20 yuan Empty prize
The results of the above configuration are as follows:

On December 10, 2019, there will be three red packets at the same time:
2019-12-10 10:00:00 ~ 10:01:00
2019-12-10 12:00:00 ~ 12:01:00
2019-12-10 18:00:00 ~ 18:01:00

On December 11, 2019, there will be three red packets at the same time:
2019-12-11 10:00:00 ~ 10:01:00
2019-12-11 12:00:00 ~ 12:01:00
2019-12-11 18:00:00 ~ 18:01:00

On December 12, 2019, there will be three red packets at the same time:
2019-12-12 10:00:00 ~ 10:01:00
2019-12-12 12:00:00 ~ 12:01:00
2019-12-12 18:00:00 ~ 18:01:00

Example of requirement configuration for lucky turntable:

Activity characteristics: Lucky turntable doesn’t need multiple games.

For example, during the period from January 20, 2020 to February 10, 2020, the lucky turntable is configured as follows:

Activity and venue configuration:

Double 12 lucky turntable
Activity configuration:
2019-12-10 ~ 2019-12-12
Venue configuration:
00:00:00 ~ 23:59:59

Prize configuration:

Sessions Prize 1 Prize 2 Prize n
Sessions 00:00:00 ~ 23:59:59 Coupon 2 yuan Empty prize nothing
The results of the above configuration are as follows:

Lucky turntable lucky draw will be held from December 10, 2019:00:00 to December 12, 2019 23:59:59

Attention and Thinking: Double 12 lucky turntable does not need multiple sessions, only one session can be configured, fully reusing the activity session model.

Then, the second category:Draw according to the number of drawThe demand configuration of enterprise

type Activity name characteristic
Draw according to the number of draw Answer and game (successful participation) current activity frequency dimension

Example of requirement configuration for problem solving

Activity features: the prizes of each level are different. Generally, the higher the chance of winning the grand prize, the higher the chance of winning the grand prize.

Activity and venue configuration:

Double 12
Activity configuration:
2019-12-10 ~ 2019-12-12
Venue configuration:
00:00:00 ~ 23:59:59

Prize configuration:

Double 12 prize
First pass Coupon 2 yuan
Second level Coupon 5 yuan
The third pass Coupon 10 yuan
The fourth level Coupon 20 yuan
The fifth pass Coupon 50 yuan
The sixth level Coupon 100 yuan

Attention and Thinking: the same activity & session configuration is fully reused, and the same lucky turntable configuration (no need to support multiple sessions).

Finally, the third category:Lottery by amount rangeThe requirement configuration of the system is as follows:

type Activity name characteristic
Lottery by amount range Pay for scratch, integral scratch Amount range dimension

Example of demand configuration for payment scratch

Activity characteristics: different order amount, the larger the general amount, the greater the chance of big prize.

Activity and venue configuration:

Double 12
Activity configuration:
2019-12-10 ~ 2019-12-12
Venue configuration:
00:00:00 ~ 23:59:59

Prize configuration:

Order amount Prize 1 Prize 2 Prize n
0~100 Coupon 2 yuan Empty prize nothing
100~200 Coupon 5 yuan Empty prize nothing
200~1000 Coupon 10 yuan Coupon 20 yuan Empty prize
Over 1000 Coupon 50 yuan Notebook computer Empty prize

Attention and Thinking: the same activity & session configuration is fully reused, and the same lucky turntable configuration (no need to support multiple sessions).

Conclusion: through the above analysis, we get two elements of the lottery toolactivityandSessions

Common prize types

What’s the draw?

Common prize types
coupon
integral
material object
Empty prize

Conclusion: we got another element of the lottery toolprize

Five elements of lottery

Through the above analysis, we have got the lucky drawThree elements

  • activity
  • Sessions
  • prize

So what else have we not talked about? Next, let’s see.

The fourth factor: winning probability

The lucky draw is naturally inseparable from the setting of the winning probability of the prize. As for the winning probability, we support the following flexible configuration:

  1. Manually set the prize winning probability
  2. Automatic probability, according to the number of current prizes, the weight of prizes to get the winning probability

For example, the configuration of the red envelope rain in a big promotion activity is as follows:

Activity configuration describe
Activity time 2019-12-10~2019-12-12
Activity name The 12th National Congress of the people’s Republic of China in 2019
Activity description The 12th National Congress of the people’s Republic of China in 2019 promotes the whole end and whole point red packet rain activity
Manually set the prize probability yes
Sessions Prize type Specific prizes Number of prizes Winning probability
10:00:00 ~ 10:01:00 coupon 2 yuan coupon 2000 50%
coupon 5 yuan coupon 1000 20%
Empty prize 5000 30%
12:00:00 ~ 12:01:00 coupon 2 yuan coupon 2000 50%
coupon 5 yuan coupon 1000 20%
Empty prize 5000 30%
18:00:00 ~ 18:01:00 coupon 2 yuan coupon 2000 50%
coupon 5 yuan coupon 1000 20%
Empty prize 5000 30%

Note: the sum of winning probability of each round must be 100%, otherwise the remaining part will be added as the winning probability of empty prize by default.

The fifth element: even award

How to draw the prize evenly?

Answer: the prize is evenly distributed.

The specific way is to split the total number of prizes to each specific time period. Take the double 12 lucky turntable as an example

Sessions Prize type Specific prizes Number of prizes Winning probability Award time (5 minutes in advance by default) Number of awards
00:00:00 ~ 23:59:59 coupon 2 yuan coupon 2000 50%
00:00:00 2000
06:00:00 2000
12:00:00 2000
18:00:00 2000

Here we get the lucky drawThe fifth factor: even award

epilogue

Through the above analysis, we get the five elements of the lottery as follows:

Five elements of lottery Element name
The first element activity
Second element Sessions
The third element prize
The fourth element Winning probability
The fifth element Award evenly

At the same time, we passed theFive elements of lotteryI got it, tooUniversal lottery toolThere are five basic steps to configure a lottery

  1. Activity configuration
  2. Venue allocation
  3. Prize allocation
  4. Prize winning probability allocation
  5. Prize allocation

Finally, we will introduce it in the futureUniversal lottery toolDB design and configuration background design.


[SKR shop] project address long press to enter: https://github.com/skr-shop/m…

Demand analysis of [SKR shop] General lottery tool


More articles in SKR shop series:

  • Skr shop marketing system begins
  • Demand analysis of SKR shop shopping cart design
  • Can you design a trading system?
  • Can you design a trading system?
  • Process analysis and summary of third party payment
  • Basic commodity information of e-commerce Design Manual
  • User system of e-commerce Design Manual

Demand analysis of [SKR shop] General lottery tool