Introduction:As a leading professional service company in the world, Accenture, with its unique industry experience and professional skills, as well as the world’s leading technology center of excellence and intelligent operation center, has joined hands with Alibaba cloud to provide professional cloud native CDP + Ma solutions for retail customers.
In this era full of change and subversion, new technologies and new models have unprecedented impact on our thinking and changing our behavior. The traditional business philosophy is no longer applicable and the change is imminent. Enterprises need to rethink and explore the way of operation in line with the trend of the times, return to the essence of business, take customers as the core, take data as the drive, and build a real smart business system.
In order to cope with the changes in the market and better help the development of enterprises, Accenture chose to join the alicloud native partner program, and the two sides jointly created a cloud native solution around consumer operation.programmeIntegrating Ali’s rich cloud native products, cloud computing services and Accenture’s rich customer operation experience, we have built a cap + Ma cloud native solution with consumers as the core to help enterprises realize accurate customer insight, automatic intelligent marketing and improve operation ROI.
With the acceleration of enterprise digital transformation, the attention of cloud native has been high. As a new technology concept born in the era of cloud computing, cloud primogenitor has incomparable advantages over traditional it. It can help enterprise it smoothly, quickly and gradually land on the cloud road from the aspects of technology concept, core architecture and best practice.
Accenture, incorporated in Ireland, is the world’s largest listed consulting company and one of the Fortune 500 companies. To provide customers with strategic, consulting, digital, technical and operational services and solutions. Accenture serves customers in more than 120 countries and 200 cities, including more than three-quarters of the world’s top 500 enterprises, government agencies and the military. Accenture is based on the forefront of business and technology, covering more than 40 industries. With its unique industry experience and expertise, as well as the world’s leading delivery network, Accenture helps customers achieve far-reaching changes.
The birth of cloud native CDP + Ma solution
With the development of new commercial civilization, the inherent retail model of retail enterprises is constantly changing. The traditional resource allocation mode of goods, stores and people has been unable to attract consumers, and the importance of customer resources in enterprise resources has gradually become prominent.How to better manage and protect the enterprise’s customer resources, so that the enterprise’s customer resources generate cycle and incremental value in the process of enterprise operation, has become the core issue of enterprise operation in recent years.
Alibaba cloud has invested widely and deeply in the field of cloud native. At present, it has the richest cloud native product family, the most comprehensive cloud native open source contribution, the largest cloud native application practice and the largest cloud native customer group in China. Cloud original product system covers more than 20 products in eight categories, covering underlying infrastructure, data intelligence, distributed applications, etc., which can meet the needs of different industry scenarios.
As a leading professional service company in the world, Accenture, with its unique industry experience and professional skills, as well as the world’s leading technology center of excellence and intelligent operation center, has joined hands with Alibaba cloud to provide professional cloud native CDP + Ma solutions for retail customers.
Ma + CDP based on Alibaba cloud will be committed to helping enterprises to minimize customer churn, improve the value of the most important customer relationship and extend its life cycle value, improve the marketing efficiency of members, evaluate the marketing effect, and enable enterprises to maintain and develop the most important customer relationship through dynamic, different and cost-effective loyalty activities, Gain rich customer insight and improve the overall customer experience.
In the digital era, there are more and more customer contacts in the enterprise. No matter what kind of contacts customers interact with the enterprise, they need to provide a consistent experience for these customers: no matter what channels they enter, they can recognize that they are the same person, and then they can integrate the behavior and transaction data of this customer at all contacts to form a consistent customer view.
Omni channel customer unified identification solutionThrough one ID to achieve customer cross channel identification and matching, and through the label factory to provide a strong ability to customize the label, build a 360 degree customer portrait. Global digital marketing platform collects user behavior data, customer basic information and transaction data to support the complete business closed loop of marketing activities. At the same time, the platform also has the ability to fully open, collect and use the behavior data of one party and three parties, guide marketing activities, and integrate with the third-party platform of open APIs to reach customers through multiple channels.
Advantages of the scheme
- Through the distributed Internet architecture supported by microservice, the flexibility and scalability of the platform are increased. Through the platform application architecture design concept of “big middle platform, small front desk”, the open platform of capability is built, and the external service output of enterprise digital capability is realized.
- The overall platform technology system is based on the distributed technology solutions of Alibaba cloud products by default. For example, the distributed application service platform supports Alibaba EDAs, the distributed cache adopts Alibaba redis, and the message center is based on Alibaba MQ. At the same time, it also supports localized deployment and operation and maintenance in the environment of enterprise IDC and private cloud.
- Formulate and follow the unified principles and specifications of distributed technology architecture.
- Business + data double middle platform architecture, double middle platform closed-loop, realize “thousands of people, thousands of faces” precision marketing and full life cycle member closed-loop operation.
- Compared with the traditional digital marketing system, the data volume & type is richer, the label & Portrait ability is better, and the marketing accuracy is higher.
- It contains methodology to help enterprises build “digital consumption marketing” system in six steps.
- Flexible configuration of business closed-loop, Omni channel + digital intelligence + scenario SaaS operation service, out of the box.
Hand in hand to create real customer value
The essence of the original joint solution built by Acheson and Alibaba cloud around consumer operation is a management strategy to help businesses iterate quickly through cloud native technology, optimize enterprise organization system and business process with customers as the core, strengthen customer interaction, realize data-driven development, improve customer satisfaction and loyalty, and improve enterprise operation efficiency and profit level.
According to Forrester’s evaluation report on FAAS platforms in the first quarter of 2021, alicloud stands out with the advantage of being the first in the world in terms of product capability and gets the highest score in eight evaluation dimensions, becoming the leader of FAAS.In the evaluation of Gartner’s competitive landscape of public cloud container products, Alibaba cloud has become the only cloud manufacturer in China for two consecutive years. It is based on trust that Accenture chooses Alibaba cloud as its partner and will continue to base itself on cloud native products and solutions to bring more useful lessons for the industry.
Container, kubernetes and cloud Nativity are becoming new technical standards in the cloud era, reshaping the entire software life cycle. Alicloud’s native products also represent a new generation of cloud infrastructure. Alicloud hopes to serve customers together with Accenture through cloud native technology, so that customers can enjoy the dividends brought by cloud native technology.
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